Records continue to be broken
at the 2025 New Mexico Open
$100,000+ Purse Propels the 2025 Turtleback Mountain Golf & Resort New Mexico Open into the Top 10 PGA Section Tournaments in the US.
Star-Studded Field
Sold-Out Pro-Am
Record Number of Sponsors
Spectator Experience Set the Stage for an Unforgettable Championship
in Southern New Mexico
ELEPHANT BUTTE, N.M. – With a record-breaking purse of at least $100,000, the 2025 Turtleback Mountain Golf & Resort New Mexico Open has officially earned its place among the Top 10 PGA Section tournaments in the United States based on total purse.
The championship, to be held September 15–17, 2025, will feature an elite field of 155 PGA of America Golf Professionals, touring professionals including two-time PGA TOUR winner Matt Every, Korn Ferry Tour professional AJ Crouch, and NCAA individual champion Todd Demsey, and amateur golfers from around the region. This year’s tournament marks the beginning of a three-year partnership between Turtleback Mountain Golf & Resort and the Sun Country PGA Section, making the resort the exclusive host and title sponsor through 2027.
With stunning desert scenery, a newly renovated championship course, and a booming regional development led by PreReal Investments, Turtleback is delivering the most ambitious golf event in the tournament’s 70-year history. “We didn’t just want to host a tournament, we wanted to raise the bar across the entire PGA Section system,” said James Prendamano, CEO of PreReal Investments. “With a Top 10 purse and a world-class field, we’re turning Turtleback into a national golf destination.”
NEW MEXICO OPEN 2025 SECURES RECORD-BREAKING SPONSOR SUPPORT
The 2025 Turtleback Mountain Golf & Resort New Mexico Open has attracted the largest roster of sponsors in the tournament’s history, underscoring the event’s continued growth and broad community and corporate engagement. Scheduled for September 14–17, 2025, the championship is supported by a wide range of local, regional, and national partners.
“This level of support speaks to the New Mexico Open’s role as both a premier golf showcase and a platform for community and business participation,” said James Prendamano, CEO of PreReal Investments, co-owner of Turtleback Mountain Golf & Resort, and host of the championship. “We are grateful for the commitment our sponsors have made to this year’s event.”
“The creative approach we’ve taken, from the high-stakes hole-in-one to the four-day worldwide Facebook Live streaming program, to the Pro-Am, really reflects the energy and excitement at Turtleback Mountain Golf & Resort,” said Dan Fletcher, CMO and Head of Special Projects, PreReal Investments and Turtleback Mountain Golf & Resort.
“Our sponsors appreciate that momentum and see it as a great way to showcase their brands while connecting with fans in an authentic way.”
Presenting Sponsors
The Presenting Sponsor position is held by two national brands, The Bin Stores and Zapps Wholesale. Bin Stores is a discount retailer specializing in overstock and returned merchandise offered at value pricing for consumers. Zapps Wholesale is a wholesale liquidator that sources truckloads of products from major retailers.
Official Apparel Partner
Live Forever Golf serves as the Official Apparel Partner of the New Mexico Open. The company will outfit players, staff, and volunteers. Live Forever Golf’s podcast, “Straight Down the Middle’ish”, hosted by two-time PGA Tour winner Matt Every and Live Forever Golf CEO Scott Riley, will also broadcast live from the New Mexico Open immediately following the Pro-Am on Sunday, September 14, 2025.
High-Stakes Hole-in-One Challenge
Turtleback Mountain Golf & Resort is raising the stakes at this year’s championship with a four-hole-in-one competition, sponsored by Casa Auto Group of El Paso, Texas. Each of the resort’s par-3 holes will feature a marquee prize: a new car lease, $5,000 cash on two holes, and a bucket-list golf trip to Ireland.
Special Event Sponsors
Marina Vista at Elephant Butte Lake has signed on as sponsor of the tournament’s 10-by-17-foot video wall, which will showcase live course play, updated scores, and the Facebook Live streaming broadcast.
Joe Boyden Homes will sponsor the tournament’s entire Pro-Am party.
Soaring Eagle Sponsors
Ekmar Abstract & Title, Goodwin Recruiting, Hensley Distributing, Insane Impact, and Plaza Realty will each sponsor Pro Am teams, and have on-course and clubhouse activations.
Specialty Categories
KTSM-TV (NBC), serving the Las Cruces/ El Paso market, has been named the official television station sponsor and partner in the production of the Facebook Live streaming broadcast of the tournament.
Additional specialty category sponsors include: Player One Productions as the Official Driving Range sponsor; Masek Rocky Mountain Golf Cars as the Official Golf Car Sponsor, Kingstree Ventures is the Putting Green Sponsor, and Molasses Kings is the sponsor of golf course soil health services.
Hole Sponsors
Course signage recognition during tournament play will feature Lynn’s Landscaping as a sponsor of three holes, Architects Studio, Bartoo Sand/Gravel, Exit Realty, Executive Golfer Magazine, Gibson Exp, Homesteaders Realty, Los Arcos Restaurant, Old Boys Rugby, Pharris Media, Inc., Sam Senn, Su Casa Magazine, The Creative Gene, and Zia Kayaks.
